Manufactured in a limited quantity and hand-assembled, this wood gift box for JAMES MARTIN'S Fine and Rare 20 year old is made with a frame of solid pine and a rigid cardboard sleeve.
The wood frame also serves as display case for Point Of Sale. A magnetic system in the wood frame holds the bottle in place.
While a glass bottle by itself could clearly do the job of containing, the frame draws additional attention, setting it apart from the other bottles on the shelf. Framing the bottle as if it were a work of art or a tromp l'oile representation of a bottle (rather than a real bottle).
The effect is minimal and modern.